Monday, March 16, 2009
MEDIA ANDLEADERSHIP_LEARNING THE PERSUASIVE LANGUAGE OF MEDIA
Every advertisement changes person’s mind creates a new feeling towards the product advertised. This advertisement influences my I brain (reptilian ), II brain ( limbic ) and III brain ( neocortex )
1 symbol – Brahma. This is a qualitative beer.
2 testimonial – The famous Brazilian football player Ronaldo has been invited to this advertisement in order to advertise this beer.
3 Humor – The playing of Ronaldo with the oxen in the playing ground makes one to smile. Finally famous football player’s opening the top of the beer with the horn of the oxen makes the advertisement more enjoyable
4 Big lie – Falsehood is also used in this advertisement. Ronaldo’s game with the oxen is very interesting.
5 Strength – Ronaldo ’ s game with the ox shows that a person becomes more powerful when he drinks this beer.
6 Repetition – Oxen matches takes place in Spain every year. This advertisement has similarities to these games, too
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Tengiz,
ReplyDeleteThis is excellent application of our persuasive techniques - I am impressed (and a very funny commercial, too!)
Bravo!
GO DOTCOM!
Dr. W
I like the video and your application too!!!It's very funny video!!!I especially liked the point 4-Big lie!!!!I really like it,but I think without fantasy I can't live!!!So I don't really deal with it....
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